Seriously?

[Drathdon]

I do remember one play (and I wasn't paying much attention to the SB, so I don't remember when) where a D-Lineman ran into the backfield, saw Gore run past him, turned back around, and popped/shoved Kap in the chest hard. Ref was right there and nothing was said, even though it was really clear the lineman actually knew who had the ball.

So I still say, hit the QB hard every time on an option, and this fad will die quickly.